Example Ad Creative
What this is: mockups of the 3 ad creatives we have ready, shown in their target placements (Meta feed, Pinterest pin, Meta carousel). Each has a sample ad copy block that pairs with the visual. Use these as starting drafts for the Phase 0 paid traffic test.
How to use: Once you set up Meta Ads Manager + Pinterest Ads, paste the ad copy + upload the matching image. Iterate on the copy after the first 48-72 hours of data — the visual will probably outperform the copy, so the copy is what you A/B first.
Caveat on Meta religion targeting: Meta removed religious targeting in 2022. We'll reach Orthodox/Catholic-leaning audiences via lookalike audiences off your email list (built first via the free Spring Walk PDF lead magnet), Pinterest interests (which still allow religious topics), and partnerships, not paid social religion targeting.
Ad #1 Meta feed · square 1:1
H&
♡ 💬 ↗︎ 🔖
hollow.and.holler Friday morning, no laminator. ✨ Eastern Hemlock card → backyard walk → real Charlotte Mason lesson in 20 minutes. The Appalachian Backyard Nature School Kit ships from Bristol, Tennessee — first batch in late June. Reserve at the link in bio for early-bird pricing.
hollowandholler.com
Reserve Now
The pitch
Headline
Friday morning, no laminator.
Body
Eastern Hemlock card → backyard walk → real Charlotte Mason lesson in 20 minutes. The Appalachian Backyard Nature School Kit. Made in Bristol, Tennessee. First batch ships late June.
CTA
Reserve Now button → landing page #bundlesAudience
Lookalike off email list once we have 200+ subs. Cold: interest-target "homeschool", "Charlotte Mason", "morning basket", "nature study", "Wendell Berry", age 28-48, female-skew, US.
Test budget
$15-25/day for 7 days. Kill if CTR < 1.2% or CPC > $1.50.
Alt copy variant (test against the above):
Stop printing. Stop laminating. Start walking.
A small box of cards turns 20 minutes outside into real homeschool nature study. No prep, no Pinterest tabs, no curriculum overwhelm. Made in Bristol, Tennessee for families who want their kids to know the trees in their actual backyard. Reserve the first batch — ships late June.
Stop printing. Stop laminating. Start walking.
A small box of cards turns 20 minutes outside into real homeschool nature study. No prep, no Pinterest tabs, no curriculum overwhelm. Made in Bristol, Tennessee for families who want their kids to know the trees in their actual backyard. Reserve the first batch — ships late June.
Ad #2 Pinterest · tall pin 9:16
Reserve a kit
The pitch
Pin title
A 20-Minute Backyard Nature Lesson — No Prep, No Printables
Pin desc
Charlotte Mason–friendly nature study cards for Appalachian homeschool families. 60 cards · journal · parent guide. Made in Tennessee. First batch ships late June.
#homeschool #charlottemason #appalachian #natureschool #morningbasketTargeting
Interest: homeschool curriculum, Charlotte Mason, nature study, simple living, Christian motherhood, Appalachia. Audience expansion: enabled.
Test budget
$8-15/day for 7 days. Pinterest CPCs run lower than Meta — give it 14 days before judging.
Ad #3 Meta carousel · split before/after
The pitch
Hook
Friday morning before vs Friday morning now.
Body
One small box that turns "I haven't done nature study in three weeks" into a 20-minute backyard walk that actually counts as school. The Appalachian Backyard Nature School Kit. Reserve before the first print run.
Audience
Re-targeting only. Pixel: "viewed landing page in last 14 days, did not reserve." Don't burn this on cold traffic — it lands harder when they've already seen the brand once.
Test budget
$5-10/day. Should outperform any cold-traffic ad on conversion rate (re-targeting always does).
If conversion stalls — try this softer variant:
You meant to do nature study this week. So did I.
The kit takes that "I keep meaning to" and makes it the easiest thing in your morning. 20 minutes outside. No prep. Real Charlotte Mason lesson. Made in Bristol, Tennessee. Reserve the first batch.
You meant to do nature study this week. So did I.
The kit takes that "I keep meaning to" and makes it the easiest thing in your morning. 20 minutes outside. No prep. Real Charlotte Mason lesson. Made in Bristol, Tennessee. Reserve the first batch.
What's still needed
- Vertical 9:16 ad for Reels/Stories — prompt P2.2 in image-prompts-for-design-llms.md not yet generated.
- UGC-style content from Dede actually using the kit (once samples arrive). UGC always outperforms studio shots on Meta in this category.
- Video creative — 15-second walkthrough of the kit in use. Phone-shot, no production value, kid voiceover preferred.
- Pinterest video pin variant — same content as the static pin but with subtle motion (parallax on the overhead shot).